Carnaby Street is a great example of a consistently exciting brand, and their new Christmas display is no exception. This magical world of designer shops and beautiful people is buzzing with camera clicking tourists and camcording locals alike, all capturing their ‘experience’.
The cool shops within the Carnaby Street area are masters at creating buzz and attraction. G-Shock drew a crowd during the re-dressing of their shop front. They didn’t do it over night or under cover, they simply had a camera on a tripod connected to some nifty image software on a laptop and a guy up a ladder with a spray can taking instructions! But they did it over a full day and got noticed.
What can you do to increase customer involvement and interest? Making a spectacle of you and your business might be just what your brand needs!