A film that restores your faith in human nature and demonstrates the power of social media.

Caine Monroy is a talented 9 year old who built an elaborate cardboard arcade inside his dad’s used auto parts store in California, however passing trade was slow and he had no customers.

Then by chance, Nirvin Mullick  discovers Caine’s Arcade and sets about getting Caine some customers using a Facebook event to organise a flashmob. As you can expect, this more than makes Caine’s day.

Caine’s creativity, ingenuity and entrepreneurial spirit (at the age of 9) has to be seen to be believed.

Nirvan made a short film of the event which has gone crazy online and as a result a scholarship fund for Caine was set up and now has over US $150,00 from donations.

A short film by Nirvan, produced by Interconnected.

Like Caine’s Arcade on Facebook

Follow Caine’s Arcade on Twitter

For more info head to http://cainesarcade.com/

Amazing rap of the usual pre-flight safety announcement! This is a very talented and creative way of standing out from the crowd – a great example to inspire any business. Take a few minutes to watch, it’s well worth it.

This is fantastic! A must watch, especially if you’ve seen the ‘Golf Sale’ sign holders on Oxford St – I love how he calls himself a ‘Static Outdoor Information Technician’.

This film was also the winner of Virgin Media Shorts 2010. I’m not surprised.

Sign Language – a short film from Oscar Sharp on Vimeo.

(Thanks for the heads up @ilicco)

While I was out and about in London last week I had the pleasure of reconnecting with two valuable business services that I think are well worth mentioning.

1. British Library Business & IP Centre

It’s well worth registering for a British Library Reader Pass (a business pass is free and lasts for three years) so you can get access to the Business & IP Centre.

Once you’re in, the Business & IP Center opens up a world of opportunity – networking events, seminars, access to publications (often from around the world), a ‘Fast Growth Club‘, a business funding clinic, a walk-in business surgery, access to expensive industry reports, dedicated research staff – the list goes on.

There are also cafes and desks within the library with free wi-fi so it makes a great central London base to get some work done between client meetings.

2. Mail Media Centre (Infobank Resource Centre)

This hidden gem (up a small lane in Holborn) is brought to you by the Royal Mail. The Mail Media Centre is the ‘central  source of intelligence and innovation for the direct mail industry’ and has Rory Sutherland as a key contributor which is nothing to be sneezed at.

It’s free to register and provides you with the latest marketing insights from industry experts, marketing masterclasses, tools for multi-channel marketing campaigns, brand-building research and events.  Their Infobank Resource Centre gives you free access to highly sought after (and expensive!) Mintel reports and TGi surveys, along with competitor analysis, consumer insights and trend forecasting – all amazing resources for any business.

I hope you find these useful – I’ll let you know if I uncover anything else!

I’m constantly telling people about this TED Talk. Derek’s entertaining video clip and clever narration is inspirational and well worth 6 minutes of your time! Here’s to supporting lone nuts…

This is so cool – there are some amazing tech devices being developed at the moment – well worth watching!

Is this sort of device going to help or hinder us in our day to day lives? How will it change our relationship to brands – especially when we can instantly see if they match our personal values? What do you think?