Carnaby Street is a great example of a consistently exciting brand, and their new Christmas display is no exception.  This magical world of designer shops and beautiful people is buzzing with camera clicking tourists and camcording locals alike, all capturing their ‘experience’.

The cool shops within the Carnaby Street area are masters at creating buzz and attraction. G-Shock drew a crowd during the re-dressing of their shop front. They didn’t do it over night or under cover, they simply had a camera on a tripod connected to some nifty image software on a laptop and a guy up a ladder with a spray can taking instructions! But they did it over a full day and got noticed.

What can you do to increase customer involvement and interest? Making a spectacle of you and your business might be just what your brand needs!

Image on wall at Icecreamists

It’s not often I fall this in love with a brand.  But this one’s exceptional, ticks above and beyond all the boxes and would make the perfect soul mate…

Describing themselves as “an anonymous troupe of provocateurs and iconoclasts with a background in staging dramatic high-profile events”, the Icecreamists are definitely a group to keep an eye on.

Matt O’Conner and his team are solely responsible for this sensational ice-cream boutique that certainly hits the spot in this new brand savvy experience economy.

He has reinvented the ice cream shop as we know it by making it interesting, exciting, unconventional, and cool and hot simultaneously.  The ‘vice-cream’ itself is divine, while the atmosphere is nightclubesqe with luxurious sofas, branded deck chairs, complete with DJ booth and catwalk.  Their gorgeous website and social media engagement has added another yet another dimension to their already attractive offering.

Sadly their last day at Selfridges in London was November 1^st however follow them on Facebook and Twitter to find out what they plan to do next…

Me and my friend Dan at The Icecreamists - Selfridges, London